Flexjet
Selling private jets is really hard, because the Bill Gateses of the world can pretty much buy anything. So, to re-launch the Flexjet brand, we created films that paired the feeling aboard the aircraft with something they can’t buy: experiences.
Director: Emil Kahr
After producing the TV spot, I got the chance to re-do all of Flexjet's “product” photography, AKA their planes. This originally sounded lame, but then we hired super luxury car photographer Peter Dawson and it was rad.
