DeMarini
DeMarini is the maker of some of the most innovative baseball bats on the market. And this campaign is the maker of their sales going up by almost 20% in a single season. Pretty, pretty good.
Photographer: Christopher Wilson
Over the course of the multi-year campaign, we made a boatload of ads, all with headlines built from scratch. So, I created a custom, fully functioning typeface that anyone from the agency to client’s internal design group could use.
